Calculating a Company's Worth for Investors

photo of jan strandberg
Jan Standberg
April 18, 2023
5 min read

When seeking investment, it's essential to know the value of your company. Valuing your business can be complex, but understanding its worth is vital for various reasons, such as raising funds, share options, selling the business, and conducting financial health checks. This comprehensive guide will help you navigate the valuation process, avoid common mistakes, and create a compelling pitch deck for investors.

Key Reasons to Value Your Company:

  1. Raising Capital: Potential investors need to understand the worth of the stake they're purchasing. Valuing your company accurately is critical for attracting investment.
  2. Share Options: Offering share option schemes can incentivize your team, but these benefits are taxed under the Employment Related Securities (ERS) regime. A robust valuation helps streamline this process.
  3. Selling Your Business: Knowing your company's worth is essential when negotiating with buyers, as purchasing an entire business differs from buying a percentage.
  4. Financial Health Checks: Periodic valuations help determine if your business model increases value and identify areas for improvement.

Getting Started with Your Company Valuation:

Valuing a company involves both science and art, blending various methods to arrive at an accurate figure. Four critical elements in valuing a company include:

  1. Asset and Share Price Valuation: Consider both tangible and intangible assets, such as leaseholds, furniture, machinery, and patents.
  2. Net Profit Value and Discounted Cash Flow (DCF): Focus on your company's present value, historic and projected cash flow, and profits. DCF is based on future projections and is especially relevant for newer businesses.
  3. Revenue and EBITDA (Earnings before Interest, Taxes, Depreciation, and Amortization): Assess earnings after stripping out taxes, interest, and other factors, then subtract overheads to determine revenue.
  4. Non-Financial Drivers: For startups with social impact missions, demonstrating how your company drives positive change can attract value-driven investors.

Additionally, use Relative Valuation to compare your business with similar companies in your market, especially listed companies or those who have recently fundraised.

Common Valuation Mistakes to Avoid:

  1. Unrealistic growth projections
  2. Failure to show profitability
  3. Missing costs
  4. Getting the unit economics wrong
  5. Not allowing for the impact of debt
  6. Incorrect discount/risk factor

Crafting Your Pitch Deck:

After applying valuation principles, researching benchmarks, and addressing potential pitfalls, create a compelling pitch deck that includes:

  1. Pre/Post Money Valuation: Clarify your startup's worth before and after investment.
  2. Drag and Tag/Share Subscription: Define shareholder rights and ensure minimal involvement in decision-making.
  3. Discounted Cash Flow (DCF): Reiterate the valuation method based on future cash flows and costs.
  4. Sensitivity Analysis: Prepare for various scenarios with base, target, and stretch plans.
  5. Net Present Value (NPV): Consider inflation when listing current and future values.
  6. Weighted Average Cost of Capital (WAAC): Compare expected ROI with similar businesses and ensure your offer is competitive.

Valuing a company takes time and diligence. Understanding your company's worth ensures both you and your investors make informed decisions and avoid being short-changed. Follow @acquire_fi on twitter and stay tuned for more updates on how to improve your business acumen.

About Acquire.Fi

Acquire.Fi is the first crypto M&A marketplace. Fractionalized ownership of Web3 companies, traditional businesses, and RWAs for all.

Share this post
photo of jan strandberg
Jan Standberg
April 18, 2023
5 min read

Related blog

Interviews, tips, guides, industry best practices, and news.

We briefly look back at the Web3 M&A trends in 2025 & the macro-economic factors that affected deal activity & the crypto industry.

jan strandberg
Jan Strandberg
December 22, 2025
5 min read

This week, we briefly talk about Robinhood's acquisition of an Indonesian brokerage and Binance's global exchange license.

Jan Strandberg
December 12, 2025
5 min read

This week, we cover the shifting crypto M&A landscape and how firms are adjusting to regulatory and market pressures.

Jan Strandberg
November 18, 2025
5 min read

This week, institutional demand continues to drive a tidal wave of capital into crypto ETFs, with Ethereum ETFs outpacing Bitcoin across multiple metrics.

Jan Strandberg
August 18, 2025
5 min read

This week, we cover how crypto presales are increasingly starved for capital as the over-the-counter (OTC) market siphons off available liquidity.

Jan Strandberg
June 17, 2025
5 min read

This week, Coinbase acquired Echo while FalconX acquired ETF manager 21Shares. We also highlight profitable Web3 M&A and secondary market opportunities.

Jan Strandberg
October 28, 2025
5 min read

Learn how to decipher crypto charts and understand what the data means. While charts can't predict crypto price, they can help mitigate risks when trading.

Jan Strandberg
October 31, 2025
5 min read