Augmented Product Definition - How It Works and Example


Key Takeaway:

  • Augmented product is a type of product that includes additional features beyond the core product to enhance customer experience and add value.
  • Augmented product works by enhancing product features, creating virtual elements, and incorporating advanced technologies. This allows companies to provide a more interactive and personalized experience for their customers.
  • Examples of augmented products include Ikea Place, a mobile app that allows users to virtually place furniture in their home, Pokemon Go, a popular mobile game that incorporates augmented reality technology, and Snapchat filters, which use augmented reality technology to overlay virtual elements onto user's faces.

Are you looking to create a unique experience for your customers? Then consider exploring the cutting-edge technology of augmented products! Learn what augmented products are, how they work, and the benefits they offer.

Definition of Augmented Product

Augmented Product refers to a product that exceeds its basic form and attributes by including additional features and benefits, making it stand out from the competition. These features may include warranties, service contracts, installation, and customization. This not only enhances the customer experience but also creates opportunities for businesses to increase their profits and loyalty. Augmented products are in high demand in today's market due to the convenience they offer customers.

Furthermore, augmented products contribute greatly to customer satisfaction and can even create brand loyalty. They set a business apart from its competition and provide a unique value proposition. Moreover, augmented products can lead to increased profits as well as customer retention. By understanding and implementing augmented products in their business model, companies can create a competitive advantage in the market.

Pro Tip: Businesses should always consider their target market's needs and preferences when developing augmented products. By doing so, they can tailor their product to meet the unique needs of their customers and ensure a higher success rate.

How augmented product works

Grasping how augmented product functions? It's all about the enhanced features and virtual elements! Read on. Here, we'll look over the subsections of upgrading product features and making virtual elements.

Enhancing Product Features

Product Augmentation for better features

Product augmentation is a practice where a company adds meaningful or supplementary benefits to its product or service, ensuring that it stands out from what its competitors offer. Here's how enhancement of features can be beneficial:

  • Improves Product Value and Customer Satisfaction: Customers generally shift to an augmented product with additional features which provides more value compared to products without any added benefits.
  • Differentiation from Competitors: Products with added features demonstrate that they take time in enhancing their product, which differentiates them from other players in the market.
  • Bolsters Brand Recognition: Aiming towards better customer experience, creates goodwill and thus generating repeated purchases and customer retention.
  • Add More Revenue Streams: Investment in augmenting your product leads to opportunities beyond the traditional revenue streams and lines of profit.

Product addition through augmentation also aids customer loyalty, sets itself apart from established competitors and more potential markets available. Lastly, remember a quote by Jamie Dimon "The only mistake you can make is not asking for help.", so ask others for constructive criticism whilst you improve your product offering.


Creating virtual elements is like playing God, but without the smiting powers.

Creating Virtual Elements

Virtualization of Products and its ways on engaging customers.

To increase customer interaction with the product, companies have now moved towards creating virtual elements. These are components closely related to the product, which enhances the overall experience by providing a simulated environment for the users.

For creating virtual elements, one can follow these five steps:

  1. Identify the core features that require virtualization.
  2. Create a prototype or design of the virtual element.
  3. Select the appropriate technology to execute this prototype.
  4. Integrate this prototype with the existing product layout.
  5. Perform testing and bug-fixing to ensure high performance.

The results projected by such products are always unique and create an unreal environment. Overall, it attracts an extensive range of people and promises better engagement with the customers.

Virtual elements have helped many companies gain success in their business ventures all around the world. The creation of these elements involves skilled personnel who work around making sure that every detail is taken care of; resulting in an innovative marketing strategy that captivates new audiences.

An example of such successful implementation would be IKEA Place, an AR application that gives users a 3D preview of furniture before buying it, has created a revolutionary method in online furniture buying sites.

Augmented products: like a Swiss Army knife, but for your regular products.

Examples of Augmented Products

Discover how augmented reality can add value and entertainment to consumer experiences. Ikea Place, Pokemon Go and Snapchat filters are examples of how this technology can enhance everyday life. Check out this section of the article for more details!

Ikea Place

When it comes to augmented products, one shining example is the technology that powers Ikea's virtual shopping app. Using a blend of AI and AR, 'Ikea's Virtual Shopping' allows customers to place 3D models of furniture and decor in their own home simply by pointing their smartphone camera at a spot in the room. This technology positions Ikea as a leader in the world of digital shopping experiences.

Here's a breakdown of some key features found within this app:

FeatureDescription                   Variety of Products         The app showcases over 2,000 different IKEA products that can be placed around your room.                   Precision Measurement Tools         Using Apple's ARKit framework, users can measure walls or spaces so that they can determine if pieces fit or need to be returned.                   Ease-of-Use         Ikea has made it easy for customers to use their technology with helpful step-by-step instructions and intuitive UI/UX designs.              

One unique detail about 'Ikea's Virtual Shopping' is how it helps customers visualize furniture and decor in their space before they purchase it. This means that shoppers are better able to make purchasing decisions without worry about items not fitting or looking out of place upon arrival.

Pro Tip: For maximal usage experience, use this feature on newer smartphones for optimal performance.

Pokemon Go: Where catching virtual creatures is more important than catching feelings.

Pokemon Go

Players can:

  • Explore real-world locations to find and capture Pokemon.
  • Pokemon can be trained and evolved to become more powerful.
  • Battle other players' Pokemon at virtual gyms located in various real-world locations.
  • The game also includes social features such as team-based gameplay and the ability to trade Pokemon with other players.
  • Pokemon Go has received numerous updates and additions since its initial release in 2016, including new Pokemon species and gameplay features.

Furthermore, the game has been praised for promoting physical activity and social interaction among players.

In terms of suggestions, players can use lures or incense to attract more Pokemon while playing in areas with fewer critters. Additionally, attending events such as Community Days or GO Fests provide opportunities for rare Pokemon encounters. It's worth noting that safety precautions should always be taken when playing, such as being aware of one's surroundings and not trespassing on private property.

Snapchat filters

Snapchat lenses that add digital effects to user photos and videos are an example of augmented products. These filters enhance the user experience by allowing them to overlay animations, soundtracks, and texts onto their creations.

  • Snapchat filters change the face or background of a photo in real-time using AR technology.
  • These filters range from simple overlays to intricate 3D graphics that track facial features.
  • Filters can be generated by Snapchat itself or created by third-party developers.
  • Snapchat's popularity has spurred other social media platforms like Instagram and TikTok to offer similar product features for their users.

Aside from AI-powered camera effects, Snapchat also provides advertisers with sponsored lenses. These branded lenses put company logos, mascots, and products in front of users through a mobile medium.

According to HubSpot research, snaps with geofilters see 80% more engagement than those without them.

5 Facts About Augmented Product: Definition, How It Works, and Examples:

  • ✅ An augmented product is a product that includes additional features beyond its basic function. (Source: Cleverism)
  • ✅ It is a marketing strategy that aims to differentiate a product in a crowded market. (Source: Shopify)
  • ✅ Augmented products can offer added value to customers and increase brand loyalty. (Source: Investopedia)
  • ✅ Examples of augmented products include smartphones with GPS, cars with navigation systems, and clothing with UV protection. (Source: Business Dictionary)
  • ✅ Augmented products require investment in research and development to keep up with changing customer needs and market trends. (Source: Management Study Guide)

FAQs about Augmented Product: Definition, How It Works, And Examples

What is an augmented product?

An augmented product is a product that goes beyond the basic benefits and features offered by a company, and provides additional value and benefits to the customer. It typically includes additional services or features that differentiate it from competing products in the market.

How does an augmented product work?

An augmented product works by providing additional value and benefits to the customer beyond the core features of the product. These benefits can include services such as customer support, warranties, and maintenance, as well as additional features that enhance the product's performance or utility.

What are some examples of augmented products?

Examples of augmented products include smartphones that come with pre-installed apps and services, such as calendars, maps, and email clients, as well as cars that come with built-in navigation systems and roadside assistance.

What are the benefits of offering an augmented product?

The benefits of offering an augmented product include increased customer satisfaction, higher levels of brand loyalty, and a competitive advantage in the market. Augmented products can also generate additional revenue streams for the company through the sale of additional services or features.

What are the key features of an augmented product?

The key features of an augmented product include additional services and features that enhance the core product's utility and value to the customer. These features can be offered at various stages of the product's lifecycle, such as pre-purchase, post-purchase, and throughout the product's use.

What are some strategies for creating an augmented product?

Some strategies for creating an augmented product include conducting market research to identify customer needs and preferences, developing partnerships with complementary service providers, and using digital technologies to enhance the features and functionality of the product.