Initial Public Offering (IPO): How It Works

"

Key Takeaway:

• Initial Public Offering (IPO) is the process by which a company goes public and offers shares of stock to the general public. This enables the company to raise capital for growth, pay off debt, or provide liquidity to existing shareholders.
• One of the main benefits of an IPO is access to a larger pool of potential investors, who can provide capital and liquidity for the company. It also raises the company's public profile and can lead to increased brand recognition and market credibility.
• The process of an IPO includes underwriting, roadshow, and pricing. Underwriting involves selecting an investment bank to manage the IPO process. A roadshow is a marketing campaign used to attract potential investors, and pricing involves determining the initial stock price.
• While IPOs can be lucrative, they also come with risks. The company may face increased scrutiny and pressure from shareholders, and there is no guarantee of success in the public markets. In addition, IPOs can be expensive and time-consuming.

Are you thinking of making an Initial Public Offering (IPO)? With an IPO, you can open up your company to investment from the public. But what do you need to know about the IPO process? Read this article to find out.

Benefits of IPO

In the world of finance, going public has its own set of perks. Here's why you should consider taking your company public.

• Access to capital: An IPO can provide a significant boost in your company's capital. With a larger pool of investors, your company can raise money in the capital markets more easily.
• Liquidity for shareholders: By going public, your shareholders can convert their shares into cash, giving them a better exit strategy.
• Boosting your company's credibility: An IPO can increase your company's visibility, attract new customers and investors, and create a valuable brand image.

Going public has other advantages, such as expanding business opportunities, access to new markets and talent, and enhancing your company's liquidity and visibility.

It is worth noting that the largest IPO on record was the IPO of Saudi Aramco in 2019, which raised over $29 billion.

(Source: Forbes)

Process of IPO

Grasping the IPO process, with its sub-sections - Underwriting, Roadshow, and Pricing - gives insight into the world of finance. These three are key to a successful IPO. Let us explore the Initial Public Offering journey further, taking a look at the involved processes for each part.

Underwriting in IPO

Underwriters play a crucial role in IPOs, managing the issuance process and ensuring that sufficient funds are raised. They buy shares from the issuer at a discounted price and sell them to public investors. The underwriter also takes on the risk of unsold shares and helps set the initial offering price.

Their involvement doesn't end with the initial sale; underwriters often provide analysts, market makers, and other support to maintain stock values after trading begins. Successful IPO underwriting involves selecting strong companies with viable business models, developing sound marketing strategies, and maintaining efficient communications between all parties involved in the process.

It's important to note that not all IPOs require full underwriting services. In some cases, companies choose to issue shares without any assistance from an underwriter through direct listings or self-underwritten offerings.

Don't miss out on potential investment opportunities due to lack of knowledge about the IPO process. Understand how underwriting works so you can make informed decisions when considering new stock issuances.

Get ready for a tour that won't include rock stars, but will definitely hit all the financial hotspots - it's time for the IPO roadshow.

Roadshow in IPO

In the IPO journey, presenting a powerful narrative is essential to impress potential investors. Different from conventional roadshows, "IPO showcase marketing" is now the buzzword that wealthy companies use to propose what their shares represent. Such IPO presentations or investor meetings are usually planned 6 months before the Company decides to go public.

During IPO Roadshow, Company executives usually discuss with individual and institutional clients the size of offerings, pricing of securities, and other relevant information like financial performance. These presentations have a significant impact on potential investors' decisions to subscribe to the IPO.

In addition, these roadshows could be physical presentations at offices or hotel venues. However, due to recent Pandemic situations in which almost everything shifted to working virtually - roadshows have taken a digital form such as video-conferencing or webinars.

Therefore, It's worth remembering that making an impression matters in business success stories like an IPO. Companies must put great effort into preparing for their roadshows because they require a considerable amount of work and investment.

Aspiring investors must take note of roadshows' importance and track company movements when considering buying shares once listed. Otherwise, there might be chances where they miss out on investing in potentially game-changing companies! Who said money can't buy happiness? Clearly, they've never heard of the pricing strategy for an IPO.

Pricing in IPO

The Mechanism of Valuation for Going Public

When a company goes public, arranging the IPO's pricing is an essential part of underwriting. It determines the number of shares to be issued to investors, reflecting the company's initial market value and establishing its ability to raise funds.

The table below illustrates how Facebook and Snap priced their IPO:

Company Date Shares Price per Share Facebook May 18, 2012 421M $38 Snap March 2, 2017 200M $17

It's worth noting that many factors contribute to an IPO's pricing decisions, including market conditions and the company's financial health. Analysts claim that the company should balance its short-term and long-term interests, ensuring that it retains reasonable control over its stock price following trading.

Accounting for Dilution in Appraising Shares

To ensure fair treatment for current stakeholders while attracting new ones through going public, companies must account for any dilution of shares involved in an IPO's set-up. The term "dilution" refers to the expansion of stock ownership beyond existing shareholders when more shares are created as part of an offering.

Once diluted shares are included when calculating valuation data such as market capitalization or share prices, they may significantly alter a stakeholder's perceived value in relation to their previous holdings.

Amazon CEO Jeff Bezos kept prices low throughout his firm's historically successful public issue while avoiding over-diluting stocks with excessive numbers.

Backed by careful considerations based on raw data from thorough analyses on sound evaluation metrics expected by potential investors could facilitate fair pricing for successful IPOs. IPOs are like blind dates - there's always the risk of getting stuck with a company that talks too much about itself and never listens to your investment goals.

Risks involved in IPO

As with any investment, there are potential risks involved when considering an IPO. One of the main risks is that the company's stock may not perform as well as anticipated, leading to financial losses for investors. Additionally, IPOs can be unpredictable and volatile, resulting in fluctuating prices. It is important for potential investors to thoroughly research the company's financial history and evaluate the overall market conditions before making any investment decisions.

Furthermore, it is crucial to be aware of the potential for insider selling, which may occur when company insiders sell their shares soon after the IPO, leading to a drop in stock prices. Another risk is the possibility of regulatory and legal issues that may arise during or after the IPO process. Investors should be prepared for the potential for delays, disputes, and litigation.

To mitigate these risks, it is recommended to work with a reputable investment firm or financial advisor. Additionally, diversifying one's investment portfolio can spread out potential risks. It is important to have a clear strategy and plan when investing in an IPO and to keep a long-term perspective rather than focusing solely on short-term gains.

Five Facts About Initial Public Offering (IPO): What It Is and How It Works:

• ✅ An IPO is the process by which a private company goes public by offering shares to the general public for the first time. (Source: Investopedia)
• ✅ IPOs are a way for companies to raise capital and expand their business operations. (Source: Forbes)
• ✅ The IPO process involves a company filing a registration statement with the SEC, hiring underwriters to manage the offering, and conducting a roadshow to market the shares to potential investors. (Source: Business Insider)
• ✅ Investing in an IPO carries significant risks, as the shares are often volatile and subject to fluctuations in the market. (Source: CNBC)
• ✅ Some well-known IPOs in recent years include Facebook, Alibaba, Airbnb, and Uber. (Source: USA Today)

FAQs about Initial Public Offering (Ipo): What It Is And How It Works

What is an Initial Public Offering (IPO)?

An Initial Public Offering (IPO) is the first sale of stocks by a privately-owned company to the public. It is a significant event because it allows the public to become shareholders of the company, and the company to raise capital for further expansion.

How does an IPO work?

During an IPO, the company hires an investment bank to manage the process and determine the initial price at which the stocks will be sold. The investment bank then sells the shares to institutional investors and, eventually, to the public via a stock exchange. This generates capital for the company, which it can use to grow its business.

What are the benefits of an IPO?

An IPO can offer several benefits to a company, including increased visibility, access to a broader range of investors and financial resources, and the potential for growth and expansion. It can also provide early investors and founders an opportunity to profit from their investment.

What are the risks of an IPO?

While an IPO can bring significant benefits, there are also several risks. The process can be costly and time-consuming, and there is no guarantee that the shares will sell at the expected price. Companies may also face increased regulatory requirements and scrutiny from the public and shareholders.

What is the role of an investment bank in an IPO?

The investment bank acts as an underwriter in an IPO, managing the process of selling shares and determining the initial price. They also help to market and promote the offering and may provide advice on the company's overall financial strategy.

What happens after an IPO?

After an IPO, the company becomes a publicly traded entity, and its shares are publicly traded on a stock exchange. The company must comply with various reporting and disclosure requirements, and its performance and financials become public knowledge. Shareholders can buy, sell, and trade the shares freely on the open market.

"