The business is the DeFi Lending protocol and model is B2C.
Open Access: Anyone with an internet connection and supported cryptocurrencies can participate in lending and borrowing activities, making it accessible to a global audience.
Transparency: The platform offers complete transparency regarding interest rates, lending pools, and transaction history. Users can easily verify how the system operates and where their assets are being utilized.
Decentralization: Operates on blockchain technology, removing the need for traditional financial intermediaries. Users have direct control over their assets and can participate without relying on centralized institutions.
Market-Driven Interest Rates: The Projects's algorithmic interest rate model ensures that interest rates are determined by market supply and demand for assets. This approach allows for real-time adjustments and eliminates the need for intermediaries to set rates.
Global Accessibility: Users from around the world can participate in lending and borrowing without worrying about international borders or limitations.
Reduced Counterparty Risk: It uses smart contracts to automate lending and borrowing, The need to trust individual borrowers is significantly reduced, enhancing security for lenders.
Efficiency: The DeFi protocol streamlines the lending and borrowing processes, making them more efficient and cost-effective. This can lead to better yields for lenders and lower borrowing costs for borrowers.Innovation: Part of the broader DeFi movement, which encourages innovation and allows developers to build decentralized financial applications on the blockchain. This opens the door for creative and novel financial solutions.
Reward Token Utility: Prevents reward token dumping, algorithmically with the vesting smart contract and encourages the users to earn more money with the project token
Protocol Revenue Share: Shares the lending reserve revenue with the staking users in the protocol by stable asset, USDC, so that users can earn safe money with the token
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