Points are credits given to users for actions the platform values, like connecting a wallet, making trades, using features, or joining community events. Projects use points to boost engagement, reward early users, and sometimes prepare for future token distributions.
Platforms give points when users perform certain tasks. They keep track of points in their own systems, usually off-chain. Points can sometimes be exchanged for perks like discounts, badges, or special features. In some cases, points can later be turned into tokens through an airdrop, but the rules for this differ from project to project.
Projects use points for several main reasons:
Points are different from blockchain tokens. Tokens usually exist on-chain, follow transfer rules set by code, and can be traded. Points are often managed by the project itself and do not always have a set value or can be converted. Some projects let users turn points into tokens, but this is not always the case.
Points farming has become common with reward programs. Some people try to collect as many points as possible, hoping for future rewards. This can make project numbers look better than they are and attract users who leave if rewards do not happen. Points farming can also lead to abuse, like bots and fake accounts.
Since points can make people expect future value, regulators may see some programs as financial products. If users expect to earn money, the program might have to follow rules about securities, identity checks, or anti-money-laundering in some countries. Projects sometimes try to avoid this by limiting who can join or by being careful with their terms.
For users, points might promise value that never comes, and off-chain records can be changed or deleted by the platform. For projects, unclear rules and hype can cause legal problems and upset communities if promises are not clear or kept. Being open about how points work helps avoid surprises.
When building a points system, teams often decide whether to:
Points are an affordable and flexible way to encourage participation in Web3 apps, games, and DAOs. They fall between simple gamification and full token economics. In the long run, the most successful systems will likely balance user rewards, clear rules, and legal safety.