Buy the dip is a trading phrase that means buying an asset after its price falls, with the hope that the price will recover later. In crypto, the expression is popular among investors who believe the drop is temporary and that the asset still has long-term potential.
The basic logic is simple: temporary declines can create lower entry prices. Dips often follow market corrections or short bursts of fear triggered by news. Some traders look at broader cycles and short-term momentum to figure out whether a pullback is a brief setback or part of a deeper slide. Tools such as the relative strength index and sentiment gauges like a fear-and-greed index are sometimes used to time entries, but none can predict the exact bottom.
In practice, people apply buy-the-dip during pullbacks in uptrends or when a wider bear market has pushed prices down across the board. The mindset assumes the project or coin still has strong prospects, so the lower price is seen as a chance to add. Some investors also treat dip-buying as a way to lower their average purchase price on coins they already hold. There is no guarantee where a decline stops, so buying during a drop can still lead to further losses.
Not every dip is a bargain. A price fall caused by structural problems, security breaches, or failing teams can keep sliding. Chasing every red candle, ignoring news, or acting on emotion can turn a small drawdown into a bigger loss. A common warning is “catching a falling knife,” which refers to buying too early in a fast drop. Researching why the price fell and sizing positions conservatively helps manage these risks.
Dip-buying and DCA are sometimes mentioned together, but they are different habits. DCA is a fixed schedule of small buys regardless of price. Buy-the-dip is conditional and tries to add more only when prices fall. Some long-term holders blend the two by maintaining a base DCA plan and allocating extra funds during larger pullbacks to reduce their average cost.
You may also see BTFD as a louder version of the same idea. In online communities, the phrase is used to cheer on buying during declines and reflects a belief that prices will rebound. The core meaning remains the same: accumulate during downturns in anticipation of recovery.