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Tria is a self-custodial crypto neo-bank that connects decentralized finance with everyday use. Its decentralized settlement engine makes it different from typical crypto products. Users can spend digital assets with a Tria Visa card accepted in over 150 countries and top it up with more than 1,000 supported tokens without going through a custodial intermediary. The platform also offers gasless cross-chain swaps across more than 200 blockchains, on-chain yield earning through audited strategies, and cross-chain leverage trading. Besides individual users, Tria’s programmable infrastructure supports AI agents that can manage portfolios and make financial decisions on their behalf.
The company started as Threely before rebranding to Tria and launching its platform to the public in late 2025. During a roughly four-month closed beta, the platform processed over $100 million in transactions, including about $30 million from card spending via its Visa integration. By early 2026, Tria had around 250,000 users and a projected $20 million in annual recurring revenue.
This growth attracted strong institutional and strategic support. In October 2025, Tria announced $12 million in pre-seed and strategic funding from P2 Ventures, Aptos, and other notable investors. The platform has also started infrastructure pilots with the United Nations and the UAE government. The total funding reached about $15 million by early 2026, with a significant part coming directly from the community, not just institutional investors.
The platform’s native token, TRIA, is designed to be functional rather than speculative. It acts as the main rewards currency across the ecosystem: users earn TRIA through card spending, swaps, staking, and referrals, with all rewards visible on-chain for full transparency. Holding TRIA also unlocks real benefits like higher yields, better rewards rates, and access to premium card features. This setup links the token directly to product use, aligning everyday users’ interests with the platform’s long-term growth.
Centralized and decentralized crypto exchanges allow easy access to TRIA tokens because you can buy or sell TRIA using popular payment methods. Over-the-counter (OTC) desks, on the other hand, are ideal for large trades or buying locked TRIA tokens unavailable on public exchanges. OTC transactions are more discreet and tokens can be purchased at favorable prices.
One such OTC platform is Acquire.Fi, which allows qualified investors to buy TRIA OTC from early investors and Tria project team members. The platform also works in reverse. Token holders can sell TRIA OTC by accepting existing offers from qualified buyers. Buyers and sellers can also submit new Buy or Sell offers with custom valuation and transaction amounts.
Our team will then screen counterparties, coordinate introductions, assist with legal and compliance workflows, and facilitate settlement to ensure transactions are executed with the confidentiality and institutional safeguards they require.