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Performance Shares Explainer for Business Owners and Employees

Performance Shares Explainer for Business Owners and Employees

Jan Strandberg
Jan Strandberg
May 21, 2026
5 min read

Performance shares are equity compensation that employees earn only if the company hits specific performance targets over a set period, typically two to three years. They are not a gift or guaranteed. You either hit the goals or don’t get the shares.

Unlike a standard stock option that lets you buy shares at a set price, performance shares are awarded outright when conditions are met. No purchase is required. The employee receives the shares once performance is certified.

Performance shares come in two main forms:

  • Performance share awards (PSAs): The company grants actual shares up front, but they remain restricted until goals are met.
  • Performance share units (PSUs): The company grants units that convert into shares (or cash) at the end of the performance period, once targets are verified.

Most large U.S. companies use PSUs because they avoid some of the early tax complications that come with PSAs.

For business owners, performance shares are powerful retention and alignment tools. They tie employee wealth directly to company outcomes. For employees, understanding how performance shares work and how they are taxed is the difference between smart financial decisions and getting caught off guard at tax time.

Why do companies use performance shares?

Performance shares exist to solve one of the oldest problems in business: getting people to act like owners without giving them an unconditional ownership stake.

A straight salary rewards presence. A cash bonus rewards short-term results. Performance shares reward long-term outcomes. That shift in time horizon changes behavior in a way nothing else does at the same scale.

Aligning employees with company results

When an employee’s financial upside is tied to revenue growth, earnings per share, or total shareholder return, they stop thinking like employees and start thinking like stakeholders. That is the entire point.

Companies like Adobe have formalized this through dedicated performance share programs. Adobe’s 2026 Performance Share Program, filed with the SEC in January 2026, explicitly states its goals: focus employees on building shareholder value, reward outstanding performance, and improve the company’s ability to recruit and keep top talent.

Retention with teeth

Performance shares typically include a multi-year vesting period tied to time and performance. Leave before the period ends and you forfeit everything. That is a real financial consequence, which is why performance shares retain talent more effectively than most other compensation structures.

How do performance shares work?

The mechanics of performance shares follow a predictable structure, even if the specific metrics vary widely between companies.

Here is how the typical cycle works:

  1. Grant date: The company awards a target number of performance shares. This is not income. No tax event occurs at this stage.
  2. Performance period: A multi-year period, usually two to three years, during which the company tracks progress toward defined goals. Common examples are total shareholder return, adjusted EBITDA, earnings per share, and revenue growth.
  3. Performance certification: At the end of the period, a committee (usually the board’s compensation committee) certifies whether targets were met.
  4. Vesting and delivery: If targets are met, shares are delivered to the employee. The number of shares scales based on performance. A target award might pay out from 0% to 200% of the original grant, depending on goal achievement.

Performance metrics vary by company

Equifax’s 2026 performance share award agreement, filed with the SEC, uses Adjusted EBITDA as the primary metric, then applies a total shareholder return modifier that can push the final payout up or down by 20% depending on how the company performs relative to its peers.

Employers Holdings used a similar structure, with a performance period running from January 1, 2026 through December 31, 2028.

What happens if you leave early

If you leave before the performance period ends, you typically forfeit unvested performance shares entirely. Some plans include pro-rated payouts for retirement, death, or disability. Termination without cause related to a company acquisition sometimes triggers accelerated vesting at the target. Check your plan document for exact terms.

What types of companies use performance shares?

Performance shares are most common at publicly traded companies, where stock price and shareholder return can be measured objectively. They are not exclusive to large corporations.

S&P 500 and large-cap companies

Most S&P 500 companies include performance shares as part of executive and senior employee compensation. Companies like Lincoln Electric Holdings, American Water Works, and L.B. Foster established new performance share programs in early 2026, each covering a three-year performance window through 2028, as documented in SEC filings.

Pre-IPO and high-growth companies

Some pre-IPO companies use performance shares to attract senior talent without immediately diluting ownership. They often tie performance to internal milestones, such as reaching a revenue threshold, completing a product launch, or achieving a target valuation by a specific date.

How are performance shares taxed?

Knowledge of how performance shares are taxed protects you from an unexpected bill. The rules differ depending on when you own the shares and how long you hold them.

No tax at grant

You owe nothing when performance shares are first awarded. The IRS does not treat the grant as income because the shares are not yet yours in any meaningful sense. You might never receive them.

Ordinary income at vesting

The tax clock starts when performance shares vest and are delivered. The fair market value on that date becomes taxable as ordinary income. Your employer records this income on your Form W-2, and the full amount is subject to federal income tax plus payroll taxes, including Social Security up to the annual wage ceiling and Medicare.

For example, if 1,000 performance shares vest when the stock price is $50, you have $50,000 in ordinary income that tax year, regardless of whether you sell the shares. Your employer typically withholds taxes by holding back some shares or deducting the amount from your paycheck.

Capital gains after vesting

After you receive the shares, any additional appreciation is subject to capital gains tax when you sell. Your cost basis is the fair market value at vesting.

If you sell within one year of vesting, short-term capital gains are taxed at your ordinary income rate.

If you sell after one year, long-term capital gains are taxed at the preferential rate of 0%, 15%, or 20%, depending on your income.

The 83(b) election for PSAs

If your company uses PSAs (not PSUs), you can file an 83(b) election with the IRS within 30 days of the grant date. This lets you pay ordinary income tax on the value of the shares at grant, not at vesting. If the stock rises significantly between grant and vesting, this can save you a material amount in taxes. But if the stock drops or you forfeit the shares, you cannot recover taxes already paid. Talk to a tax advisor before making this move.

IRC Section 162(m) and the $1 million cap

IRC Section 162(m) caps the annual corporate tax deduction for pay to certain senior executives at $1 million per person. Affected executives include the CEO and the three most highly compensated officers other than the CFO. Performance shares that push total compensation above that threshold may not be fully deductible, directly impacting how companies structure executive pay.

What are the regulatory and accounting concerns?

Performance shares create specific obligations for companies that go well beyond simply drafting a plan document.

ASC 718 requires expensing at fair value

Under ASC 718, companies that grant equity-based awards must recognize the fair value of those awards as compensation expense on the income statement. That expense is spread over the performance period as the employee earns the award.

For performance shares tied to market conditions like total shareholder return, companies typically use a Monte Carlo simulation to value the award at grant. For awards tied to operational metrics like EBITDA, the company reassesses the probability of achievement each quarter and adjusts the expense accordingly.

SEC disclosure requirements

Publicly traded companies must disclose performance share programs in their proxy statements and annual reports. This includes the performance metrics used, the target and maximum award levels, and the number of shares outstanding under each plan.

Starting with fiscal years after December 15, 2026, ASU 2024-03 will require public companies to further disaggregate expense disclosures so investors can see exactly how much of each expense category is stock-based compensation. This is a meaningful shift in transparency requirements.

Section 409A compliance

Performance shares not paid out within two and a half months after the end of the tax year in which they vest may be classified as deferred compensation under IRC Section 409A. That triggers strict timing and distribution rules. Non-compliance results in immediate taxation of the deferred amount plus a 20% penalty tax on the employee, a painful outcome to avoid.

Should companies allow employees to sell performance shares?

Allowing employees to sell vested performance shares is one of the better and more overlooked decisions a company can make.

Employees who hold a large portion of their net worth in a single company stock are concentrated, not diversified. That creates financial anxiety, which works against retention. When employees can sell, they gain real financial security. That security makes them more likely to stay.

Publicly traded companies

For employees at public companies, selling is usually straightforward after the applicable lock-up or blackout periods pass. Most companies restrict trading to open windows around earnings releases to avoid insider trading concerns.

Pre-IPO and private companies

This is more complicated. Performance shares in private companies have no public market. The shares might be worth a lot on paper, but converting them to cash requires an IPO, an acquisition, or a secondary transaction.

Secondary marketplaces have emerged to address this gap. The Acquire.Fi Secondaries Marketplace was created so shareholders can sell private company stock and locked positions directly to qualified buyers through privately negotiated, over-the-counter deals. Sellers list their positions; buyers review details and negotiate directly. Acquire.Fi is not a broker-dealer and does not execute transactions but connects counterparties and supports the process.

What companies should consider

If you run a private company and your employees hold performance shares, consider whether to enable or restrict secondary sales. Enabling builds goodwill and removes a major source of employee financial stress. Restricting preserves cap table control but may breed resentment over time, especially if an IPO or exit is not near.

What to do when performance shares are certified

Receiving and managing your performance shares at vesting involves several deliberate steps. Here is what to do when your performance period ends, and shares are certified:

  1. Confirm the payout amount. Your plan administrator or equity platform will notify you of the final share count based on actual performance. The number may be higher or lower than your original target grant.
  2. Understand tax withholding. Your employer will withhold taxes at vesting. Confirm whether they withhold by selling a portion of your shares (“sell-to-cover”) or by reducing the number of shares delivered. Both methods are common.
  3. Receive and hold or sell. Once shares land in your brokerage account, decide whether to hold or sell. Your holding period for capital gains starts on the vesting date.
  4. Track your cost basis. It is the fair market value per share on the vesting date. You will need this when you sell and report the transaction on your tax return.
  5. Review your concentration risk. If a significant portion of your wealth is in company stock, consider whether it makes sense to diversify. This is not financial advice; it is a question worth asking your advisor.

One last thing. Your employer will report income from vested performance shares on your W-2, but you must also report any capital gain or loss when you sell the shares on your tax return. Missing this step is a common and costly error.

Performance shares are one of the more sophisticated compensation tools in circulation. If you are a business owner designing a plan, or an employee trying to make sense of what you have been granted, the clearest next step is to sit down with a compensation consultant and a tax advisor who understands equity compensation specifically. Generic financial advice will not cut it here. The structure of your plan and the timing of your decisions have a direct and measurable impact on your tax outcome and your retention results.

Sources

  • Adobe Inc. 2026 Performance Share Program (SEC Filing): https://www.sec.gov/Archives/edgar/data/0000796343/000079634326000019/adbeex101-12726.htm
  • Equifax Inc. 2026 Performance Share Award Agreement (SEC Filing): https://www.sec.gov/Archives/edgar/data/0000033185/000003318526000018/exhibit102.htm
  • Employers Holdings, Inc. 2026 Performance Share Agreement (SEC Filing): https://www.sec.gov/Archives/edgar/data/0001379041/000137904126000023/ex101_2026psuagreement.htm
  • American Water Works 2026 Performance Stock Unit Grant (SEC Filing): https://www.sec.gov/Archives/edgar/data/0001410636/000141063626000063/a2026q1ex-106exec_psuaxtsr.htm
  • L.B. Foster Company 2026 Performance Share Unit Program (SEC Filing): https://www.sec.gov/Archives/edgar/data/0000352825/000035282526000029/ex-102q12026.htm
  • Stock Compensation (Topic 718): https://www.fasb.org/page/ShowPdf?path=ASU_2021-07.pdf
  • Disaggregation of Income Statement Expenses: https://www.fasb.org/page/ShowPdf?path=ASU%202024-03.pdf
  • IRS: Topic 409 Capital Gains and Losses: https://www.irs.gov/taxtopics/tc409
  • IRS: Section 162(m) Notice 2021-49: https://www.irs.gov/irb/2021-35_IRB#NOT-2021-49
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About the Author
Jan Strandberg
Jan Strandberg is the Founder and CEO of Acquire.Fi. He brings over a decade of experience scaling high-growth ventures in fintech and crypto.

Before founding Acquire.Fi, Jan was Co-Founder of YIELD App and the Head of Marketing at Paxful, where he played a central role in the business’s growth and profitability. Jan's strategic vision and sharp instinct for what drives sustainable growth in emerging markets have defined his career and turned early-stage platforms into category leaders.
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