An Electronic Money Institution (EMI) is a legal entity authorized by a financial regulator to issue electronic money, typically alongside certain payment services. In the EU and the UK, this means a firm that has obtained authorization to issue e-money. The term itself originates in EU law (first in Directive 2000/46/EC and then recast as Directive 2009/110/EC). The UK also uses the term in its Electronic Money Regulations 2011.
Outside Europe, regulators license the same business model under other labels: “e-money issuance service” in Singapore; Stored Value Facility (SVF) licensees in Hong Kong and the United Arab Emirates; Money Services Businesses (MSBs) in the United States; and federally supervised Payment Service Providers (PSPs) in Canada. In this article, we’ll delve deeper to answer the question: what is EMI, how it works, and how it is regulated.
Key Takeaways:
An Electronic Money Institution (EMI) issues e-money when a customer loads funds into a wallet, card, or similar account. The EMI must safeguard customers’ funds by keeping them in segregated accounts or protected by an insurance policy or guarantee. The e-money, also known as electronic money, must also be redeemable at face value. EMIs must not take deposits and must not grant interest or other time-linked benefits on e-money, which makes it very distinct from banks. Beyond issuing e-money, an e money institution can also provide payment services like transferring funds or issuing payment instruments.
To understand further what EMI is, it helps to look at how regulators group license types for e-money issuers. Here are the common types of EMIs:
An AEMI is a fully licensed firm allowed to issue e-money and, where permitted, provide regulated payment services like issuing cards and executing transfers. Aside from the initial capital requirement, safeguarding of funds, governance, and conduct obligations, they need to maintain a percentage of average outstanding e-money. AEMIs can generally operate at scale, including cross-border in the EEA through the standard passporting regime applicable to e-money and payment firms under EU rules.
A SEMI is a lighter-touch registration for firms that operate below defined activity thresholds. SEMI faces tighter limits, cannot passport across the EEA, and in the UK are restricted from some activities, such as account information or payment initiation services, unless they upgrade to complete authorization. Although prudential expectations are proportional, SEMIs still require robust safeguarding, governance, and AML arrangements, and they must monitor thresholds to determine when they can apply to become AEMIs if growth pushes them over the caps.
A hybrid EMI is an authorized issuer of e-money that also conducts other commercial activities outside e-money issuance and payment services, for example, retail or platform businesses that embed an EMI capability. This model requires additional prudential care to prevent double-counting of capital and to manage group risks when a firm mixes regulated and unregulated business.
EMIs sit at the intersection of stored value and payments. They enable consumers and businesses to hold value electronically, pay merchants, and move money without becoming banks. They do this by combining e-money issuance with regulated payment services and by partnering with card schemes, banks, payment services, and distributors. Here are the services that EMIs do:
Electronic Money Institutions are licensed and supervised entities. Across major countries, the rules converge on three key goals: protecting customer funds, ensuring secure payments, and maintaining sound governance. The exact labels differ (EU/UK e-money frameworks, Singapore’s Payment Services Act, the U.S. MSB model), yet the core obligations below are broadly consistent. Here are the rules and practices that EMI around the world follows:
Filing for an E-Money license is mandatory to operate an e-money service, but the process can take months or even years. However, if you need to enter the market quickly or avoid the technicalities of the application, you can acquire an existing entity with an Electronic Money Institution license as a subsidiary. In this option, the holding company “inherits” the EMI license of the subsidiary.
Electronic money or e-money is a stored monetary value, issued on receipt of funds, used to make payments, and accepted by parties other than the issuer. It is not a bank deposit and does not earn interest.
EMIs cannot offer lending or investment services. These offerings fall outside the EMI scope unless the firm also holds separate authorizations.
EMI licenses serve as the regulator’s authorization to issue e-money and, where permitted, offer payment services.
EMIs safeguard the funds with a guarantee or insurance and redeem them at par on request. EMIs are also supervised, must hold capital, and own funds. They also follow regulations based on the jurisdiction of their operations.